imremembering:

Sometimes I hear about a book that I think you guys would love. Like this one. And guess what. The author, Jeff Ryan, and his publisher, are so cool that they want you to have a copy.

The first 10 people to email imremembering@gmail.com will get a book. You must put SUPER MARIO in the subject line of the email to be eligible. 

Only the winners will be notified. Good luck! 

Here’s a little teaser:

In SUPER MARIO: How Nintendo Conquered America, video game expert Jeff Ryan explores the innovations and shrewd business strategies that paved the way for Nintendo’s success.  Among the stories:

• The lawsuit over Donkey Kong’s similarity to King Kong, which Nintendo won by using Universal’s own words (and their own knockoff game) against them.

• How Sonic, the speedy hare to Mario’s steady tortoise, lost the race, as SEGA sunk from home console competitor to third-party developer.

• How a brief series of Phillips CD games turned a rare Nintendo licensing deal into a punch line.

• The unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the non-gamer, grabbing market share by creating a new market.